Every Hop

Animated explainers · one tap at a time

What really happens when you tap.

You tap send. Half a second later, your voice note plays in London. Every Hop follows one everyday tap through the hidden machines that move it, one hop at a time: the Wi-Fi in your wall, the fibre under the street, the cable on the sea floor.

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A signal hops from a phone to Wi-Fi, through fibre under the street, and out along a cable on the sea floor. PHONE WI-FI FIBRE SEABED CABLE

First film

One voice note, New York to London

A voice note leaves a phone in New York, turns into flashes of light in glass, and crosses 3,900 miles of sea floor to Cornwall in 0.031 seconds, past a repeater every 50 miles or so. Then 200 more miles to London.

Still from the film: a seabed cable cut open to show its layers (polyethylene, copper, steel wires and glass fibres) with the line Most of it is armor.
Coming soon

Contact

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